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  • Joohwee

    About Me

    Final year student at NUS FASS, Communications and New Media.

    An aspiring documentary filmmaker hoping to use the media to tell stories on behalf of those who are not given a voice.

    Work Experience

    Youth.SG: Content Production Intern (May - July 2017)

    Rothwell Strategies: Creative Production Intern (Jul - Aug 2016)

    Tripzilla Magazine: Video Production Intern (May - Jul 2016)

    Skills

    Adobe Premiere Pro

    Adobe Lightroom

    Adobe DreamWeaver

    Adobe Photoshop

    Adobe InDesign

    Videography

    Photography

    Calligraphy

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    photography & film

     

     

     

     

     

     

     

  • behind the lens: arif nurhakim

    Short documentary about social documentarian Arif Nurhakim, who travels around the world to provide a voice for the marginalised communities.

  • fast fashion: what's your waste size?

    Our attempt at educating the public about a social issue in Singapore. Role: camera, ideation, editor.

  • voice of population

    We produced a voxpops to find out Singaporeans' understanding of the Kopitiam lingo. Role: Camera.

  • interviewing a bartender

    We interviewed a bartender as a class practice assignment.

  • photographic and video storytelling module

    One fiction film and One non-fiction film produced in 7 weeks

    Who Is Ryan?

    This film plays out the struggles of a Long-Distance Relationship, and looks at the importance of trust and communication in a relationship. Role: Director of Photography, Editor

    Unleash

    This film is about the theatrical journey of a Vietnamese in Singapore and his struggles as a minority in a foreign place. Role: Camera

  • Full Marks Please

    Full Marks Please is a combined effort by a group of students for Singapore Film module. It attempts to reflect on the impact of our education system on children today. Role: Director of Photography & Editor

  • RVRC Photog & Video Crew

    Aug 14 - May 15

    1. Inter College Games: Publicity

    Inter College Games promotional video was executed within 2 weeks through efficient planning and collaboration which reached 1200 views. Role: Editor

    2. Promotional Video

    We directed and conceptualized the first Promotional Video for RVRC which attracted 1800 views on Facebook and during Open Day. Role: Director of Photography, Camera (only some scenes)

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    my take on design-

     

     

     

     

     

     

     

     

     

  • inter-faculty games: publicity

    March 15 - Aug 15

    I drove the social media publicity campaign on the official Facebook page, creating posters to inform and provide updates on the games.

    I also designed newsletters to update my peers on the games.

  • collaterals: flier

    in class assignment: execution of a flier for an organisation

  • collaterals: brochure

    in class assignment: execution of a brochure for an organisation

  • brush lettering

    i write with a brush and ink.

  • Communications Campaigns

    Strategic planning for organisations

    Mediacorp Singapore

    As part of marketing hackathon Pitch It!, we were required to come up with a marketing 360 plan for a real life problem that Mediacorp (client) is facing. View Pitch Deck Here Result: Top 5 teams

    Breaking Barriers, Creating Shared Memories (#deConstruct)

    #deConstruct was a campaign written with an aim to promote positive relationships between Singaporeans and migrant construction workers through unravelling myths and increased interaction. View Presentation Deck Here.

    Poverty in Singapore

    Titled "Behind Closed Doors", the project hopes to explore stories behind low-income Singaporeans. The main message of the campaign "Visible but unidentifiable, there's more than meets the eye" aims to emphasize on how average these Singaporeans are, but there's more than we can see until we actually take an extra step to talk to these Singaporeans and understand their stories. View website here.

  • nemation 4

    June 09 - Dec 09

    "Story is King" - Pixar

    Conceptualised the selected story idea for the competition
    Successfully led the team of 4 to Top 10 through rounds of pitching

  • contact